Marketing Hub Starter is a software solution offered by HubSpot to help businesses manage and operate their marketing strategies in one platform. It’s a comprehensive tool for small companies to help them get started on their marketing journey.
Launching and executing marketing campaigns is challenging for most companies. Fortunately, Marketing Hub Starter makes it much easier and helps even the smallest, newest companies run campaigns with limited resources.
HubSpot CMO Kipp Bodnar said of the service, “Historically, small businesses looking for an economical way to get started with marketing have had to cobble together disparate point solutions to perform tasks like sending emails and target ads…Marketing Hub Starter gives growing teams the tools they need to get started in one easy-to-use platform…and when they’re ready to take their marketing to the next level, HubSpot will grow with them by making it easy to add features as needed.”
This HubSpot service makes it easier for your business to engage with website visitors and monitor their activity to create a personalized experience for users across platforms.
It’s an affordable option for small businesses that can be packaged with other HubSpot tools or integrations depending upon your company’s goals and needs.
HubSpot and their solutions partners, which are certified HubSpot strategists and technicians, will also assist you along the way as you work to implement this new solution into your business practices.
You can use Marketing Hub Starter to ensure that your branding is on point and that you’re able to facilitate quick and reliable communication with your customers, attract and convert leads, and more.
Here are the top 3 ways your business can optimize your starter platform for maximum results.
Forms live on your website and help you convert your leads and visitors. They’re useful for communicating with your customers, converting them to leads, and gaining valuable data.
Forms present information in organized, easily digestible categories, making them beneficial to companies hoping to engage with their customers. They can provide valuable insight into your web traffic.
With Marketing Hub Starter, you’re able to capture customer data by using standard HubSpot properties or custom properties within the forms.
You can also create professional landing pages, live chat or chatbot, and customized pop-ups to engage with your customers.
The data these forms aggregate is then brought into your CRM, connected to a contact or company record, and mapped to dashboards to give you powerful insights into your customer journeys.
It also allows you to automate follow-up emails upon form completion to run and provide targeted campaigns to nurture leads
HubSpot allows you to use as many forms as you want so that you can customize and tailor them as you need.
List segmentation refers to bucketing or sorting data on customers to personalize your interactions and engagements with them.
List segmentation is the power behind targeted email campaigns that allow you to send an email about dogs to one customer and an email about cats to another.
The more a business leverages segmentation to provide hyper-personalization, the higher their performance in attracting, converting, and qualifying leads.
Marketing Hub Starter enables you to use segmentation to generate custom lists. The platform allows you to build 25 active lists and 1,000 static lists.
Standard HubSpot properties or customer properties can be used as filters for segmentation. These will make it easier to sort through specific data sets and customize them according to your goals.
Building relationships with your customers is vital.
One of the easiest and most efficient ways to keep them up to speed on your brand and its offerings is through email. Email marketing makes it possible for you to reach and stay in contact with your customer base.
You can also segment your customers to tailor messages and provide a customer experience that resonates with them. It’s a great way to help build relationships and establish trust with the people you reach.
Marketing Hub Starter enables your business to send designed marketing emails to lists via HubSpot editor. You can send up to five times the amount of marketing contacts you are allotted per month.
For example, if you have 1,000 contacts, you can send 5,000 marketing emails each
calendar month, and you can increase these numbers as your business needs evolve.
This freedom and flexibility can be particularly beneficial for smaller companies that are just getting up and running and aren’t sure whether they’re ready to jump headfirst into more extensive email marketing campaigns.
HubSpot’s Marketing Hub Starter is an excellent solution for new businesses looking to grow and scale efficiently. Even though it’s the lowest tier offering, there is plenty of power within it to stand up a robust sales team.
When you’re first getting started, focus on setting up and optimizing these three components:
Revvy is a certified HubSpot solutions partner. We partner with businesses to help them implement and onboard HubSpot, train teams on how to use it, and optimize and administer it as the business grows and evolves.
Revvy can help your business get started with HubSpot, as well as get you onboarded. Reach out to us today to learn more about our services and how we can help you optimize the platform for your unique business needs.
We’re happy to help you with any questions you may have about HubSpot and how it could align with your business goals.